The founder

About Sky

Fashion blogs have always been my favorite thing to read. I’m subscribed to all the magazines. My tabs are permanently full of articles about Bella Hadid, a new restaurant opening, or some obscure skincare product I absolutely do not need but suddenly can’t stop thinking about. I eat that stuff up.

But I was always disappointed when I opened a lot of fashion sites. Instead of getting the scoop on the things people were actually talking about, I felt like I was being assigned homework. Everything was either impossibly expensive, impossibly serious, or written for someone living a completely different life.

In this economy, the devil wears Zara.

So I kept scrolling, looking for something that felt fun. Something that could tell me where to get the best matcha, what brands were worth buying, which trends were actually happening, and what cool girls were quietly obsessed with before everyone else caught on. I wanted a place that could talk about Kate Moss and internet culture in the same breath — a vintage leather jacket, a niche hotel, a perfect bagel, or the outfit someone wore to grab coffee. And when I couldn’t find it, I made it.

The It Girl Guide is part fashion blog, part culture magazine, part group chat. It’s where I share what I’m wearing, buying, bookmarking, reading, eating, and thinking about — shopping guides, trend reports, travel recommendations, beauty finds, internet rabbit holes, and all the little things that make life feel more interesting.

Despite the name, I don’t think being an It Girl has much to do with money, fame, or being born into the right family. The most interesting women usually have something else entirely: curiosity, taste, confidence, and a point of view. That’s what TIGG is really about — finding your people, developing your taste, paying attention to culture, and creating a life that feels distinctly your own. And sometimes it’s just about discussing an iconic celebrity photo dump like it’s breaking news.

Whether you’re here for shopping recommendations, trend forecasting, beauty products, travel guides, or simply because you love keeping up with what’s happening, TIGG exists to keep you in the know. Think of it as your stylish friend who always has a recommendation, a strong opinion, and approximately forty-seven tabs open. So grab a coffee, stay awhile, and make yourself at home.

Love,