The It Girl Guide
Your digital stylist and new bffMonday, October 12, 2026

The masthead

Ellen Eames

Girl with long blonde hair in a grey knit sweater lying on white sheets, wearing chunky silver hoops

Trends

JEWELLERY BRANDS WORTH OBSESSING OVER

ring ring ring!

ELLEN'S ULTIMATE EUROSUMMER GUIDE

2Dos

ELLEN'S ULTIMATE EUROSUMMER GUIDE

booked and bought

Woman in a white pointelle top holding a clear dropper bottle of golden Aiya hair oil in a field of tall grass and white wildflowers

Trends

ROOTED IN PASSION: CLAIRE'S JOURNEY TO CREATING AIYA, THE HAIR OIL YOUR ROUTINE NEEDS

beautiful product, beautiful hair

Copyright © 2026 The It Girl GuideTermsPrivacyLogin