The It Girl Guide
Your digital stylist and new bffTuesday, November 3, 2026

The masthead

Ellen Eames

Girl with long blonde hair in a grey knit sweater lying on white sheets, wearing chunky silver hoops

Trends

JEWELLERY BRANDS WORTH OBSESSING OVER

ring ring ring!

Sunny European street cafe table with a woven basket of purple flowers, tall green trees and a grand stone building across a cobbled road

2Dos

ELLEN'S ULTIMATE EUROSUMMER GUIDE

booked and bought

Woman in a white pointelle top holding a clear dropper bottle of golden Aiya hair oil in a field of tall grass and white wildflowers

Trends

ROOTED IN PASSION: CLAIRE'S JOURNEY TO CREATING AIYA, THE HAIR OIL YOUR ROUTINE NEEDS

beautiful product, beautiful hair

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