YOUR DIGITAL STYLIST AND NEW BFF
FROM MALIBU 2 PARIS, WE'VE GOT YOU COVERED
She glides down a sun-baked city street in her silk slip midi dress, salt-air waves grazing her shoulders, cheeks flushed the exact pink of fresh gelato. People can’t tell whether she’s on her way to a gallery opening or just grabbing a pistachio cone; either feels plausible when you’re wrapped in a slip the color of spun sugar.
A bias-cut whisper of satin that skims like a sea breeze—somewhere between lingerie and modern art. The midi length keeps things elegant; the barely-there straps say, I woke up like this (and maybe in Positano).
Minimalist foot candy: matte-black rubber with a squared-off toe that gives “I vacation in Rio, but I live in New York.” They ground all that blushy softness with just enough edge (and fit in your tote when you swap to heels after dark).
Imagine a disco ball decided to go beachy. Oversize, light-catching, and roomy enough for a paperback, sunscreen, and a farmers-market bouquet—because the Soft-Serve Siren never arrives empty-handed.
Tap it across cheeks and bridge of nose for that just-chased-the-sun flush. The balm texture melts into skin faster than you can say “no-makeup make-up,” marrying the slip’s pale-pink hue.
A little nostalgia, a lot of shine. She tucks a vintage photo (or maybe a train ticket from last summer’s fling) inside, because the best accessories carry a secret.
Two spritzes, a scrunch, and her hair looks like she spent the morning surfing—minus the salt crust. The scent? Think vacation bottled.
She journals in cafés but never gatekeeps her favorite spot. She can talk Rococo art one minute and reality TV the next. She answers DMs with voice notes, because texting feels impersonal, and she sends postcards “just because.” Buy this look and you’re not just slipping into a dress—you’re stepping into her energy: breezy, generous, forever sun-kissed.
Add every piece to cart, then add an ice-cream date to calendar. Soft-serve required; plans optional.
A new Madhappy drop is here, and this time its a nostalgic throwback with Juicy Couture. The tracksuits, the bling, and all the velour has once again become available, just with a few modernized (or Madhappy) twists. This cropped baseball tee was my favorite look from the collection and this is exactly how I'm wearing her. I like to think of this look her almost like a younger and 2025 version of Gaby Solis, or just something you would see one of the girls in NYC wearing grabbing a matcha and running to Whole Foods to pick up some more vegan protein power for after her pilates class. These Eterne pants are perfect for when you want to be comfy and feel like you never left your pajama pants, but still look put together. Because those are definetly the vibes all the time. Also, I like to think of Eterne has the mature Brandy Melville. You've grown up a bit and are elevating your closet, so now we are trading one source of cotton and pointelle for a more expensive (but also way nicer and more flattering) version. And of course the girls are recognizing the convenience of a big bag, but only a nice leather one, and this one is so chic and so perfect on the arm. Lastly, accessories are everything when it comes to dressing up what I like to think of as outside loungewear. Some gold rings, chic small sunglasses, and your cool girl baseball cap are all you need. And I know she's getting her steps in today, so sneakers are necessary. But only cool pairs of sneakers and preferably ones you aren't seeing on everyone else's feet. This brown and creme one go great with this look and really finishes off the color scheme.
Fall is in the air, and we all know what that means—it’s time for cozy date nights and effortless outfits that still turn heads. Whether it’s a casual dinner in the village, a solo coffee date, or just stepping out for a spontaneous evening stroll, this look is a total vibe.
First things first—denim. Dark jeans are a fall essential, and they’ll take you from daytime chic to evening elegance in no time. I’m living for Frame’s Le Sleek pair of jeans right now. They fit like a dream and are just so flattering. These jeans are everything because they’re versatile—perfect for a fancy dinner or just grabbing your favorite latte. You can dress them up or down, and either way, you’ll look like you just stepped out of a street style photo shoot.
Now, let’s talk about boots. You know I’m all about a good pair of boots, and this season, it’s all about the sleek and understated styles. Whether you’re feeling a classic heeled boot or something more laid-back like a chunky combat style, the boots make the look. For this outfit, I’m leaning towards something classic yet modern—a boot that’ll last for years and never go out of style. But let’s be honest, the real magic happens when you pair it with a cozy cardigan that feels as luxurious as it looks.
Cue the cashmere moment. This button-up cashmere cardigan is the fall staple. And I’m not just saying that because it’s Mongolian cashmere (although that alone is a selling point). It’s the perfect shade of brown—a warm, earthy tone that literally goes with everything. The way it hugs the wrists with those cute little buttons? Obsessed. It’s the little details like that which make this cardigan a total standout. And did I mention it’s under $90? Run, don’t walk to snag this gem.
Of course, we all know the layering game is key, so naturally, a white baby tee peeking through the sweater’s collar is a must. It adds that subtle contrast that pulls the whole look together. My go-to is always from Eterne—they just get the basics. Plus, their pajama pants? Let’s just say you’ll want to live in them (but that’s a story for another day).
Now, onto accessories—because what’s an it girl look without the perfect finishing touches? When it comes to bags, the options are endless. You could go for something timeless like the Chanel Flap for that chic, forever-in-style moment, or maybe channel a bit of Jackie O with the Gucci Jackie bag. But, if you’re in the mood to turn heads (and who isn’t?), a trendy option like Bottega’s Sardine bag is the way to go. I love how the gold handle ties everything together with the subtle gold accents in your jewelry—hoops, bangles, you name it. It’s those effortless details that take the look from cute to next level.
And who is this girl wearing this effortlessly cool outfit? She’s the girl who can make even the simplest things feel extraordinary. She’s thoughtful yet spontaneous, the type of girl who doesn’t wait around for plans—she makes them. She’s always a little ahead of the curve but never tries too hard. When she walks into the room, people notice her, but it’s her energy that keeps them looking.
She’s the girl who can wear vintage flea market finds as confidently as she wears designer labels. She loves her books well-worn, her mornings filled with the smell of coffee, and her afternoons spent exploring new parts of the city. She always keeps a journal in her bag, right next to her favorite red lipstick (just in case). Her style? It’s personal. She knows what she likes, and she doesn’t need the latest trends to tell her what’s cool. She loves a classic look with a twist, like a well-fitted pair of dark jeans and cashmere layered just right.
When she gets dressed, it looks effortless because it is. She doesn’t fuss over the details but somehow gets them all right. And when you catch her walking down the street, you know she’s a girl with stories to tell—just not all at once.
So tell me, what’s your dream bag for this look? Would you go classic, trendy, or a bit of both? Let’s hear it in the comments!
Lately, I’ve been inspired by 2010’s European style. These girls wear the infamous Isabel Marant's vintage leather, big bags, and even bigger sunglasses. They adore Kate Moss, Naomi Campbell, Alexander Mcqueen, Demna, and numerous other fashion icons. The European style is definitely classy and girly… and a little bit of a partier. The European style or also known as Stolkholm style or Scandinavian, will stay iconic. Some online icons I’ve seen rock this style are these two New York icons @noaalevv and @meadow.ep, and me included.
XOXO JG
This lookbook is for all those eagerly awaiting autumn in August, while posting every Instagram story with ‘August’ by Taylor Swift. Baking pumpkin pie in late summer and lighting a Bath & Body Works Champagne Toast candle is the ultimate way to embrace fall fever.
Stroll through fall foliage in Classic Ultra Mini Uggs and discover why they’re so popular—they’re incredibly comfy and undeniably cute! For errands, keep your lips sweet and moisturized with Summer Fridays Lip Butter Balm in Pink Sugar, just like Rosie Huntington-Whiteley.
Binge-watching classic shows like Gilmore Girls and Gossip Girl will inspire your autumn wardrobe because once Blair Waldorf from Gossip Girl said— "Fashion is the most powerful art there is. It's movement, design, and architecture all in one. It shows the world who we are and who we'd like to be."
Fall fashion is all about warm tones, and the Burberry Check Cotton Pleated Skirt hits the mark with its trendy yet vintage vibe. Pair it with a Ralph Lauren Cable-Knit Cotton Crewneck Sweater in a warm shade, like Caramel Pink, to complete the look.
To carry your essentials, including Tom Ford Rose Prick Eau de Parfum (which literally smells like a bouquet of roses), a Coach Teri Shoulder Bag in Signature Canvas is not only bougie but also incredibly functional.
Styling your outfit is key, so focus on accessories that enhance without overwhelming. The Elena Honch Basic Blush Headband will be a staple for fall, saving you from daily hair styling. A pearl necklace, like the Vivienne Westwood Mini Bas Relief Pearl Choker, adds a touch of preppiness and is so fetch.
This outfit is a perfect blend of sugar, spice, and everything nice. It’s ideal for feeling like the main character while enjoying a morning coffee, exploring a library, or visiting a museum.
The Pink Pilates Princess only cares about doing reformer pilates with her besties while wearing the most girly athleisure sets. They love acai bowls, raspberry smoothies and frozen strawberry yoghurt for breakfast.
You’ll often find them in the Pilates studio training in Lululemon Define Jacket in Strawberry Milkshake, paired with the Rat Boi Contour Tube Top in Petal, creating a look that’s both princessy and functional. On the bottom, they opt for Lululemon Align Pants in Rose or Blush for a flattering fit and exceptional comfort. Their signature scent is the delicate Sol DE Janeiro Cheirosa 68 Perfume, which smells like they've just taken a bath in roses.
Their beauty routine is simple and helps them look polished, featuring Maybelline Lash Sensational Mascara for fluttery lashes and Burt's Bees Tinted Lip Balm in Pink Blossom for naturally hydrated lips. They believe in the quote, "Simplicity is the ultimate sophistication" by Leonardo da Vinci, and embrace the elegance within accessorising with Alo Yoga Throwback Sock adds glamour to the outfit, while their hair is always neatly secured with Emi Jay Big Effing Clip. They love New Balance 530 Stone Pink for their functionality and durability, perfect for both Pilates and morning jogging.
She’s disciplined and constantly strives to be the best version of herself while always looking put together. As a result, their core has more stability than their mood swings.
I picture this outfit in New York, walking to get lunch on Lafayette. However, it's a perfect it girl outfit for anywhere. It's very modern-day Alexa Chung (not that Alexa Chung is ancient; I just feel like 2010 her would wear this circa 2024, if that makes any sense at all. Fashion is a language; it's not meant to be explained in perfect English). I digress.
A black mini dress is timeless, as we all know - and it really is an all-year-round staple. But pair it with a baseball cap, sunnies, and ballet flats, and you have an ideal summer look. Plus, all of these pieces are super affordable and great capsule pieces - if they aren't in your closet yet, they should be now.
Whether you are going to lunch, getting a coffee, watching a tennis game, or visiting an art museum: you can't go wrong with this look.
I love the pop of color this red bag gives and Le Specs makes the most perfect sunglasses, and I'm obsessed with these ones. I don't currently own them but they are definitely on my wishlist. Stunning. And the fact that this dress is only like 40 bucks seems like a steal with today's prices.
However, I do understand that a black dress might seem like a bit of stretch, saying that this has been an insanely hot summer, so another option is this white cotton dress with a lower neckline. Equally cute and would totally work with this look,
And whether or not you are Canadian - you can still rep the baseball cap. It's super cute and switches it up from the baseball caps everyone else seems to have. Or maybe you are happening to visit Toronto this summer and need some matcha recommendations, because if so I got you.
So throw on the it girl outfit, channel your inner Alexa Chung, and hit the town.
I love this look. Maybe I love it so much because it's an outfit I would wear/have worn, but I think it's more than that. It's feminine spring meets biker boho cool. Perfect for warmer days when you want to feel the sun on your legs or show off a fresh tan. It's the perfect look to sit outside at your favorite restaurant off of Melrose or to stroll around the shops and buy a new pair of denim.
I love this babydoll-style dress that isn't form-fitting but is still so cute and flattering. Then, of course, I have to edge it up with some biker boots, but I've been really into brown boots lately and also suede, hence the bag. This slouchy brown bag with gold details is so perfect for this look, matching both the boots and dress but still looking cute on it's own. And you can fit a book to read in the park.
Rhode's salted caramel lip treatment pairs beautifully with Jo Malone's peony and blush suede perfume. Like, if I could smell this look on this day, that's what it would smell like.
And simple gold jewelry is all you need for this look. A dainty necklace to sit on your collarbones and these gorgeous crystal earrings to bring some sparkle to your face.
I will definitely be living in this look this spring and summer.
Micro shorts are a yes right now, but if you are going to wear them, wear them right.
These super hot Saint Laurent shorts are the perfect vibe for a night out, and when styled correctly the look can be just perfect.
Paired with the shorts is an off-the-shoulder long black sleeve shirt. It has that sheer-ish fabric but nothing is see-through and the sleeves are super long so they look flattering and great with your nails done holding a martini glass (or a water glass, no shame here). Both these pieces elongate your limbs when paired together and although it might be deemed casual, that's when we bring in the shoes and black eyeliner.
This look is elevated with some sling-backs, and these pointed ones are everything. You could also style this outfit with some knee-high pointed boots, but I like the sling-backs because it doesn't break up your long legs, it just finishes them off with a perfect bow, or in this case, silver buckles.
This look definitely needs a bag, and while I almost went with a big hobo bag - a black shoulder bag just felt right. I was looking for a Chanel shape but from an edgier brand, and this Zadig&Voltaire clutch is perfect. Wear it as a shoulder bag and the look has just been perfected.
The last step I took to make sure this outfit was the look of the night was to dazzle her up with gold jewelry. A long thin necklace is great for an all black top and the big gold hoops really just tie everything together and bring the attention back up to your face. You could definitely add some rings or even switch everything to silver if you are more of a moon girl.
And since we brought the attention back to your face, a smokey eye is everything. Some smudged black liner on a soft base and you are perfect. You can style your hair straight or curly, just as long as it is left down and you feel confident in it.
Always the soft-spoken ladies. They know all 265 shades of pink at their fingertips. The
'trying hard to fit in' friend in every friend group. Needless to say, they give the BEST advice
ever. Materialistic but never admit it. 'Just a few more pins,' ends up scrolling on Pinterest all
night. Hated for absolutely no reason at all. French tips all the way. Indecisive as hell. 'Does
it come in pink?'
They always get compliments for wearing 'Love, Don't be Shy' by Killian—their signature
scent, sweet, almost like a field of roses. You'll find them draped in a Ballet Beautiful Jersey
Wrap Top during their pilates routine.
They have a minimal makeup routine, consisting of Glossier Lash Slick mascara and Dior
Addict Lip Glow Balm. It is quite predictable as they go by the quote, 'Elegance is the only
beauty that never fades' by Audrey Hepburn. Hydrated lips and defined eyelashes are
enough to enhance their charm.
Simone Rocha Pink Lace Socks are the perfect pair to dollify them. They're like a cherry on
top. Their hair is always put up and slick with Emi Jay hair clips—they love the tiny details on
top. Repetto ballet flats are incorporated into their daily wear because they're simple yet so
girl-coded. Comfortable as hell too.
Embrace and embody your feminine essence with poise. Many women fear that femininity
indicates weakness, though it's quite the opposite. Being in your feminine energy is nurturing
and empathetic.
