Old - Hollywood meets New Hollywood. Genius. The Kardashian's marketing team (aka Kris Jenner) has created the collaboration of the year with a new Valentine's collection, presenting music muse Lana Del Rey as the star. The old- Hollywood, ethereal-voiced singer became the new Skims spokesperson for the series, and I have never been more convinced to buy a pair of PJs in my life.

The juxtaposition of aesthetics between owner Kim Kardashian and Lana creates the perfect balance of coquette and sexy. The bright pastel hues and silk, lacey accessories featured in the January shoot, photographed by Nadia Lee Cohen, perfectly oppose Kim's infamous neutral shapewear line that we've come to love.

The catalog of new images showcases Del Rey, surrounded by deep reds and pastels, cats and silk embellishments; dressed in her line of slip dresses, bodysuits, and pajamas.

Lana's persona and style are perfectly portrayed in this shoot, with a soft melancholy theme to show the variety of products. 29 lace-trimmed garments, exclusive to Skims, are now available to buy; the prices range from around $16 to $124.

Heart - printed pyjamas and soft sleepwear, paired with an arrowed apple with Del Rey's initials carved into it. Kim has created the comfiest sets to ensure you can sleep in style.

The red bodysuit stands out flawlessly against a white background and a black leather jacket draped across her shoulders. To make this image quintessentially Lana Del Rey, of course she has a matching heart-shaped lace eyepatch.

Another arrow appears to be the harmartia of this look; with the trail of blood dripping from a pierced heart, this look not only showcases the skims but also tells a story. The black lace veil atop her head, matched with a lace - trimmed slip dress, emulates a tragic bride to perfection.

The collection is ideal for taking an outfit from day to night and even from night to sleep, especially with the slip dresses and silk tops. Perfect to pair with trousers, knee - high boots, and a clutch bag, the garments provide the versatility to get straight into bed after a long night out. I personally will be obsessing over the pink lace tops, and will be trying to convince my boyfriend into buying me one for Valentine's (and I think you should too).