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In the ever-evolving world of skincare, LED face masks have emerged as a groundbreaking innovation that promises to take your beauty routine to the next level. All the it-girls are doing it, and all the supermodels have been doing it.

"When I have time, I love to lie under an LED mask. The blue light helps manage the bacteria, while the red light encourages the healing process of any breakouts I may have." Rosie Huntingon-Whiteley for Net-A-Porter.

Now, there are tons of masks on the market. Some work, some don't. Some are too cheap and don't have quality lights that are for your skin, and some are too overpriced and just trying to convince you that they somehow work better. However, without falling for TikTok suggestions or Amazon purchases - I found mine, and I love it. Among the elite options available, LED Esthetics has crafted a mask that stands out for its efficacy and luxurious design. Here’s why investing in an LED Esthetics LED face mask is a decision your skin will thank you for.

Why LED Face Masks?

LED face masks use advanced light therapy to address various skin concerns, and the benefits are as radiant as the technology itself.

Boost Collagen Production:

Red and near-infrared lights penetrate deep into the skin, stimulating collagen and elastin production. This means a firmer, more youthful complexion, reducing the appearance of fine lines and wrinkles.

Reduce Inflammation and Acne:

Blue light therapy targets acne-causing bacteria and helps calm inflammation, making it a game-changer for those struggling with breakouts. It also assists in reducing redness and irritation.

Improve Skin Texture:

Regular use can lead to smoother skin texture and tone, as LED light promotes cellular repair and regeneration.

Enhance Radiance:

By increasing blood circulation, LED therapy helps deliver oxygen and nutrients to the skin, giving you a natural, healthy glow.

How to Use Your LED Esthetics Mask

For optimal results, use the mask 3-4 times a week. Cleanse your face thoroughly, apply any serums or treatments, then put on the mask and relax for the recommended treatment time. Consistency is key, so make it a regular part of your skincare regimen to see the best results.

And who doesn't love a little extra self-care step to pamper themselves for an extra ten minutes? The best part is this doesn't take much. You can wear the mask while you are watching your favorite show or making a coffee—multi-tasking at its finest.

Whether you are travelling by car or plane or train for an hour or for ten, there are a few essentials every girl needs in her carry on. In addition to the obvious things like chargers and headphones, I added some more that you definitely need, and whether you already have something like it - these ones are just so amazing you need to try them out.

The Perfect Carry-On Bag


Having a good carry on is insanely essential. It has to be cute but also functional and not too big but not too small. It's like Goldilocks picking out her porridge all over again. Depending on where you are going, how you are getting there, etc, you might be looking for a very particular type of bag but these four options are pretty universal and get the job done in style.

Something Comfy & Cozy


Comfort should always come first when traveling, but that doesn't mean you can't still look cute. Whether you prefer a sweater, a hoodie, a crewneck, or something you can just throw over your shoulders like a kimono or a cardigan - they all work great. I personally love this flag sweater and blue crewneck, but I would pleasantly travel with any of these pieces I picked out. And honestly, in the last two seconds, my opinion has already changed, and now I'm feeling this grey hooded kimono or this dark hoodie. So just go with your style.

Sheet Masks


Who doesn't love to do a sheet mask on a plane? It's a fun way to stay moisterized and pass some time and its a quick and easy method. I like using one on the plane and then another once I get to my hotel. And when I'm traveling all I'm looking for is hydrating products, so these are my favorite trusty sheet masks that always leave my skin plump and glowy,

A Good Read


A good read is essential when it comes to traveling. You want a book that you can get trapped in and end up having no idea how much time passed. These are three suggestions for a new book but there are also tons of TIGG articles with more book suggestions if you want a longer list.

Moisturizing Lip Products


We should be keeping our lips moisterized at all times, but especially at times when the air is extra dry. On an airplane we are going to effiecncy and want to look for a product that stays on and seals in moisture, and isn't drying gup and drying up our lips. You can reach for a basic that you can just keep reapplying and not think twice like aquaphor, or something that's super glossy buy still hydrating like Kylie's butter balm. Or if you want to sleep it out, a lip mask, and lastly if you just want something delicious: this blueberry french toast lip treatment.

Other Essentials


On top of the other suggested pieces, these are a few more that think everyone should have in their bag. First up, a sleep mask. And not those lame thin ones that don't even do anything. I'm obsessed with this this mulberry one from Amazon because it blocks out all the light and feels so nice on your face, I take her everywhere with me. Then you need a notebook (and obviously some pens). When you are confined to sitting down with nothing but our thoughts, now is the time to write them down. Then some cleansing face wipes. These are great to use for before your sheet msak or if you had makeup on that day and now you are ready to take it off and sleep on a plane for ten hours. Or they are also great whenyou are waking up after being on a plane and need a little face refreshing. And lastly, a hair clip. Duh.

Kitten heels and slingbacks are to the modern it-girl what Manolo Blahnik and Jimmy Choo's were to Carrie Bradshaw. And it-girl game recognizes it-girl game. So whether you are a Charlottle or a Carrie or a Samantha or a Miranda, you can't argue the fact that Carrie knew how to put together and look, and we all want a pair or two of her shoes. But we also aren't women in our late 30s in New York City living in the time before Pinterest and Instagram. But despite our differences, we all love a vintage Prada kitten heel. I mean, even Bella Hadid got a new stylist to get her hands on some vintage pumps for the Cannes Film Festival.

You might be wondering, what is it that the modern-day it-girl is looking for in her heel? Well, let me tell you. It needs to have a pointed toe, it needs to be either a kitten heel, mule, or slingback, it needs to have some sort of extra detail, like a little stud or bow or cutout shape. And bonus points if it's vintage.

And I will say the thing about kitten heels and mules is they are basically sneakers - meaning they can be worn everywhere and with everything. You can dress them up or down, they look with day wear or night wear, whether it be blue jeans and a white tee or a slinky dress, they always eat. Also, they are quite nostalgic. I mean, don't they remind you of those little plastic princess heels we used to all wear everywhere, even though our moms told us our feet would hurt? Yeah, we knew then, and we know now that pain is temporary and fashion is forever (but hey, don't get me wrong, I do love a pair of Uggs).

So whether you prefer a slick black look (Miranda), chic white with a little black bow (Charlotte), leopard print (Samantha), or a suede pink kitten heel (Carrie), you'll find a shoe on this list.

On a side note, your next purchase definitely needs to be from this list. Let me tell you—I just bought some pink suede Tony Bianco mules, and they were my best purchase of the summer. I wear them 24/7 with all my different outfits for all my different occasions, and I couldn't recommend any new it-girl kitten heel more.

I'm going to be totally honest: up until about an hour ago, I didn't even know you could get cute clothes from Amazon. Personally, I enjoy scrolling through a website, selecting the cutest pieces, and doing the whole add-to-cart thing, but in this day and age of fast-moving technology and next-day delivery, is adding-to-cart dying out?

So I decided to try and find the cutest things I could off of Amazon for those times when you want a tank top and don't want to spend $75 on it, or you need a baby tee ASAP. I put together this list to make finding it girl styles on Amazon super easy because, let me tell you from personal experience, finding cute clothes on Amazon is anything but easy. You can put in every keyword and copy a title exactly, yet the piece will never pop up. So after spending half my day scrolling, hitting the next page, and trying to type in any and every keyword I can think of, I found the cutest it-girl-approved pieces from Amazon.

And now you can shop them in record-breaking time.

Spring is officially here, which means I have a whole list of current obsessions for this season. Below, I’ve put together a few things that I have been super into lately that I think totally emulate springtime. There’s a bit of fashion and beauty, along with some literature recs and a playlist that will become your new go-to when you’re driving around and soaking up the fresh air and warm weather.

The Kaia Pant


Low-rise leggings with a fitted bell bottom designed by Kaia Gerber are the perfect piece of loungewear to add to your wardrobe this spring. This item can be worn casually to the gym or just hanging around. But it can also be easily elevated and take you from night to day. Kaia Gerber’s sense of style is sophisticated mixed with a carefree Malibu girl, and these pants are exactly that. These will definitely be a staple pair of bottoms you will be reaching for this spring.

The Year of Magical Thinking


joan didion the year of magical thinking
it girl spring
joan didion
it girl books

I have never read a book quite like Joan Didion’s The Magical Year of Thinking. There were a lot of moments when I had to put it down and sort of stare into space for a minute because the way she writes is just truly so incredible. She captures grief in such a transparent and honest way. Her writing is blunt and she doesn’t hide her feelings of anger and despair. There have been times in my life where I have dealt with loss and grief and I would turn to articles hoping for comforting advice and I would mostly get these sort of motivational quotes like “Live your life and make them proud” which always seemed so strange to me. Was anyone going to just be super honest for a minute and talk about how difficult the grieving period actually is, and how it basically never ends? I wasn’t sure someone could actually write about it. But as soon as I read the first page of The Magical Year of Thinking I felt confident that I had picked up the right book. “These people who have lost someone look naked because they think themselves invisible. I myself felt invisible for a period of time, incorporeal. I seemed to have crossed one of those legendary rivers that divide the living from the dead, entered a place in which I could be seen only by those who were themselves recently bereaved.” Joan Didion definitely gets it.

SC Collection Daisy Necklace


it girl necklace
spring 2024
it girl spring
sc collection

I’m such a major fan of anything by the SC Collection, which is a handmade jewelry company based out of New York. Their pieces are what I would describe as “beach glitz.” I’m currently obsessed with their Daisy Necklace, an 18” charm necklace that adds the perfect touch to any spring and summer outfit. It has gold-plated rhinestone charms, antique chunky gold chains, and a delicate clasp. Basically, it’s the necklace of my dreams. And it’s named after Daisy from The Great Gatsby, as the website tells us. How perfect is that?

Kaia Gerber’s Summer Classics Playlist


kaia gerber playlist
it girl spring
spring 2024

Another Kaia Gerber obsession I’m bringing with me as we enter spring. But can you blame me? She’s the ultimate it girl. I recently discovered this playlist she made with Apple Music a little while ago and while it’s technically for summer, most of the songs give me spring energy. It’s a mix of old school classics with breezy rock. Think Van Morrison, Fleetwood Mac, Hall and Oates…It’s the ultimate playlist to drive around town with the windows down.

Oliver Peoples Sunglasses


spring 2024
it girl spring
oliver people sunglasses

How else are you going to keep your face protected from the sun while looking cute at the same time? With a pair of sunglasses by Oliver Peoples, of course. These oversized granite sunglasses I found by them on The Real Real are so in for spring and summer.

With the weather getting warmer and summer right around the corner, sunshine is on everyone's mind. And with the sun, comes a high UV, which means sunscreen. Ideally we wear sunscreen everyday all year long, but this is the time of year to get your hands on a new one (or a better one) because not all sunscreen is the same.

Personally, I've struggled with finding good sunscreens. I've made my fair share of mistakes, like buying one from a brand I thought would be good, and then it totally left my face like I just went to a kid's face painting party and asked to look like Droopy. Or sometimes, when you finish applying and look like a total grease bomb or something gets into your eye, and you're blinded and burning for the rest of the day.

But I've done my research (as I do), and I've compiled the list of TIGG-approved sunscreens so you can safely shop knowing you'll look good, feel good, glow good, and most importantly - protect your face good (I think well is the proper word but a play on words is more important than the grammar lessons we got in eighth grade).

The Best Overall


best sunscreen
kiehls sunscreen

Better Screen UV Serum

Kiehl's
$19 / $42

"A lightweight sunscreen serum with Collagen Peptide that helps protect against sun damage and helps visibly correct early signs of aging." - Kiehl's

I recently tested out this sunscreen the other day because I'm a fan of other Kiehl's products, so I wanted to see if their sunscreen would hold up - and let me tell you, it did. It was super soft and lightweight and felt amazing on the skin. It also left my face with this soft shine that was super natural and not oily at all. Plus, after using it and washing my face, I still felt great. I loved the way it sat on my skin, and the product even claims to help improve skin texture and tone. So, a sunscreen that not only protects you from the sun but improves your skin and makes you look good while doing all that? I'll take it.

The Best For Light Summer Makeup


Glow Screen

Supergoop!
$38

"This cult beauty favorite gives your skin a sunkissed glow, without the sun damage. We created Glowscreen to mimic the warm radiance your skin gets from being in the sunshine, and we packed it with expert SPF protection and powerful ingredients like hyaluronic acid and niacinamide to keep your skin looking luminous all year round." - Supergoop!

This is my go-to base during the summer because it's really all you need for a hydrated, glowy, and slightly tinted base. If you want the same effect but don't like the tinted aspect, then the Unseen Sunscreen, also from Supergoop!, is amazing as a glowy sunscreen but even better underneath your makeup. It truly is the best primer for a natural and glowy look.

The Best From Amazon


UV Daily Face Sunscreen

EltaMD
$39

"EltaMD UV Daily Broad Spectrum SPF 40 is a sheer, lightweight moisturizing sunscreen formulated with hyaluronic acid to help reduce the appearance of fine lines and wrinkles. It is ideal for daily use on normal, dry and combination skin. This broad spectrum sunscreen contains micronized zinc oxide to protect your skin from damaging UVA (aging) and UVB (burning) rays." - EltaMD

If you want a basic go-to sunscreen without any thought, this one is probably a safe option. It's a classic, easy to find and buy, and loved by many girls.

The Best For A Glow


Anthelios Light Fluid Sunscreen

La Roche-Posay
$33

A nice lightweight sunscreen that doesn't leave a white cast on your skin (because that's really the basic essentials when it comes to sunscreen). If you like a super light and thin sunscreen, then this is for you. If you prefer a thicker, creamier one, I'd reach for something else. However, based on all the sunscreens on this list - this one is my least favorite.

The Best On A Budget


Sport Face Sunscreen

Neutrogena
$10

You guys. I was recently over at a friend's house, and we were going outside, and I needed sunscreen (because, hello, UV 9, you can't go out without sunscreen). It was a predominantly boys' house, so this was what was handed to me. I didn't really care, and I was expecting to be left with an insane white cast, greasy skin, and stinging eyes, but whatever; I didn't want to ruin my skin in the long run. But oh, my gosh. I LOVED this sunscreen! It was sheer and not sticky at all and left me with such a natural and soft glow, but I didn't look greasy at all. If you told me this was Chanel's new high-quality sunscreen, I would've believed you and spent $100 on it, no problem. It's really a great example of a great product with an unappealing package, and for $10, you don't think you are getting much - but wow. Perfect for beach days or travel, or even everyday wear, this is a much purchase.

The chic girl is classy and timeless and turns heads without doing a thing. She believes in quality over quantity, and would rather have one perfect thing than a bunch of almost-perfect variations - and her gift guide reflects this. She loves dark colors and thrives in deep brown, red, or black. But she does love a cream-knit sweater. She reminds me of a more mature "clean girl" who wears Max Mara coats, woody perfume, and a darker lip. She always engraves her possessions, has perfect hair, and never says no to an expensive white wine or espresso martini.

This gift guide features essentials for every chic girl or the perfect pieces to become a chic girl. A dark red lipstick from Chanel is perfect for late-night drinks and an oversized wool coat is a closet staple for life. Black flats are timeless and these leather ones from Ref are so comfy, perfect for running around. And in honor of one of the original chic girls, Carolyn Bessette Kennedy, a pack of headbands is a must. The perfume on this list is so chic and of course, the chic girl has a tortoise paddle brush! And we know soft and luscious hair is a must, think of Charlotte York (another chic girl blueprint) and her gorgeous locks; so a hair mask needs to be in your bathroom or your shopping cart. And lastly, of course, your bag is chic so what's in it needs to be too. A leather card holder and an engraved phone case are classy and timeless and the perfect gift.

'Tis the season for Christmas lists, and what better way to kick off The It Girl Guide's gift guides than with the cool girl? Whether you need a link to send to loved ones to subtly send them ideas or you know a cool girl in your life who would love something here, you can't go wrong with the cool girl gift guide.

très chic hand cream


"A unique recipe, a cosmetic prowess: its “reverse emulsion” brings instant comfort and deep moisture to the driest, most dehydrated skin."

Not mentioned: it's super cute, super chic, and super cool girl. I mean pulling this out of your bag? It's like I said above - très chic.

not your mom's ballet flats


Ballet flats are everywhere, and the cool girls love 'em. Not because they are everywhere but because they know that they've been here circa Alexa Chung and Jane Birkin. So they aren't hopping on this trend because really, you're hopping on theirs.

for cocktail (or mocktail) hour


Whether you like to host, or you just like a cute glass. The little cherry is everything and I can definitely picture these glasses in Carrie Bradshaw's apartment if she were a modern-day it girl.

bag essentials


The leather bag charms are perfect to Birkinify your bag or even to add to your keys. And everyone needs a cool lighter. Whether it's for those cigarettes in Paris (even if you don't smoke you'll be berated for a lighter enough times that it's just easier to carry one with you) or just to light your overpriced candle with.

a silver slip


A cool girl's night out needs a chic slip, and this silver one is bringing all the energy. Whether you are getting drinks, dinner, dancing, or just walking around, this will become a closet staple.

hair perfume, but the chicest


Hair perfume takes your routine to the next level and I swear by it. Whether you like a messy mane or a sleek and spiky updo, it should be finished off with a spritz of this.

"Mojave Ghost is a woody composition inspired by the soulful beauty of the Mojave Desert. In this xeric wilderness, rare are the plants that dare to blossom. With a light and graceful character top notes of musky Ambrette combine with fresh Jamaican Nesberry. Powdery Violet then unfurls to reveal Sandalwood. Finally warm Chantilly Musk rounds out a base of crisp Amber and Cedar wood, leaving the raw spirit of Mojave Ghost to linger on the skin."

navy gazelles


Navy blue and light pink! It's the perfect shoe for the girls who wake up and choose between which aesthetic they want to embody today and now they don't have to.

to make your home like home...


Chill pill bath bombs? A Joan Didon coffee table book? Need I say more?

I live for a chic coat. Live for it. So the second fall hits I scream in excitment to break them out. I feel like a kid about to get a hug from Santa. It's a warm embrace. A warm, fuzzy, hug that makes your smile so big you think this feeling will never go away, and for the rest of the day you float around remembering that cozy feeling. That's the love I have for a vintage Christian Dior fur coat. Or any of my other coats that I love dearly, for a mother could never choose a favorite child. Although one just might get mentioned a few more times than the rest.

But that warm fuzzy embrace doesn't have to just come from Santa or the smell of cookies, it can come from a soft textured oversized wool trench.

And the same way a winter feeling feels different from a fall feeling, that theory applies to coats. The action of throwing on your trench in London over your pajamas on a cold and rainy day is a different feeling than running out the door in NYC throwing your vintage leather jacket over your tank top and jeans. But oh how they are both so yummy.

Now, you might starved from this delicious taste of fur, wool, and leather (faux is more than acceptable in fact it's encouraged) but now is your chance to order the decadent chocolate cake off the menu. But in this case, we're reading the menu alla TIGG and ordering through our shopping carts, because sometimes that just feeds us more.

fur coat
carrie bradshaw coat
it girl coat
Steve Madden Apparel Emery Coat, $149 | AMAZON

The Fur Coat


The Carrie Bradshaw of coats. The chic, the French cigarette, the red nails, the drinks at a NYC bar, the fabulous. That's a fur coat. Styled at night over a slinky dress, kitten heels, and a clutch for a head-turning look.

The Wool Coat


The perfect coat for those moments when you want to look and feel chic but you still want to be undeniably comfortable. This is the Olsen twin of coats. I like to throw on a chic black wool coat over some pajamas, or silk pants if you want a look that looks like daytime clothes but still emulates the pajama pants.

The Trench


The London look. She's a classic, an undeniable it-girl. Slightly more European, but can still be fun and fresh when not taken too seriously. I'm still talking about the coat by the way. I like a trench styled with a white crewneck, some slouchy pants, black sunglasses, and unstyled hair.

trench coat
it girl coat
fall/winter coat
Kensington Trench, $368 | REFORMATION
it girl trench coat
Long Fluide Trench Coat, $80 | ZARA

The Oversized Blazer


The oversized blazer can be a total it-girl look when worn properly. It needs to be styled with pieces that show off your personal style, rather than what you think it needs to be styled with - that's the key. And stay away from small chunky gold hoops when wearing an oversized blazer, now's your chance to reach for something else and it will look so much better, I promise you. I like a boxier men's shaped blazer but I do appreciate a women's one every once in a while. For. a daytime look I might just pair it with a pair of low baggy jeans and a red cotton top with either sneakers or ballet flats. Then for a night look, I'd wear it over a mid-length dress with some Mary Jane flats, black eyeliner, and a vintage shoulder bag.

oversized black blazer
it girl coat
fall/winter coat
Quinn Blazer, $600 | ANINE BING
oversized black blazer
hailey bieber blazer
it girl coat
fall/winter coat
LIONESS Wyoming Blazer, $80 | PRINCESS POLLY
it girl leather jacker biker jacket it girl coat
fall/winter coat
Oversized Faux Leather Biker Jacket, $90 | ZARA

The Leather Jacket


My personal statement piece. Very city and edgy and can elevate any outfit. I've definitely grown my collection of leather jackets and it's hard for me to go to a city without leaving with a vintage leather jacket. But you can never have too many coffees, Vogue magazines, or leather jackets.

I love simple looks, and I do have to say about 90% of my outfits are not colorful, which you will notice. My staples are blue jeans, white tees, tank tops, tube tops, and leather jackets, and it's always paired with my lived-in hair and iced coffee or matcha - depending on what looks better with my look. And I love a shoe that contrasts my look, so if I'm wearing a more feminine look, I like a boyish shoe, and if I'm wearing a more boyish look, I like a feminine shoe.

These looks are my style, so you find that you enjoy them and recreate them, or use them for inspiration and make them your own. If you like more color in your wardrobe, buy colorful pieces. If you have a more girly style, all of these looks will look great with a miniskirt and kitten heels.

Also, with these looks, everything can be mixed and matched. I'll switch around the pants or switch around the tops, and I still love each look. You could say that it's because most of the pieces you'll find me in are simple closet staples, and you would be right.

My final note is that all of these outfits can (and should) be paired with an edgy oversized leather jacket to really complete the Sky look.

This is a super comfortable and flattering look that I would wear to a coffee shop, shopping, or lunch with the girls in the city. It's definitely a fall/winter staple look for me, and you will catch me in this a lot this November and December. And if the weather ever drops below 75 degrees, I'll throw on my leather jacket. And if I want to be extra cozy (or if it's before 1 p.m.) I'll wear my Uggs. But no matter the weather - I'll still have an iced coffee in hand.

This is definitely an all-year-round look for me. I switch out the fabric and color of the tank top, and sometimes I'll reach for sneakers, but this is pretty much the look most of the time. I love low baggy jeans that are still flattering, and if not paired with a tank top I would go with a baby tee that's probably from Realisation Par.

A classic fall fit for a coffee run. I love sweaters, especially oversized but flattering ones. I'll pair it with some boxer or boy shorts that you can't really see, and then add some edge with these buckle flats from Ganni that I'm obsessed with. And you know I'm here for a studded fall this season. Another variation that I might do of this look is an off the shoulder sweater (but just off one shoulder) and then with either my Uggs or some tall black boots. And I will say that I like 99% of my sweaters to either be black, grey, dark blue, or red.

This would be an all-year-round look for me but winter is normally the only time you can wear long sleeves and long pants in L.A.. Red has been my favorite color this year, so I love red pieces, but I would also wear this look with a black long sleeve or a thin knit black long sleeve that's oh so slightly see through (super subtle though that's the key). However, this red shirt is more of my casual version. The teen Jodie elevates this look to the next level, and you know I love my boots so duh. To take this day look to night, I'd add my - you guessed it - leather jacket. I'd also probably add some small black sunglasses now that I'm thinking about...

My final look, and she's a goodie. I'm obsessed with the round-neck cardigan (as we all are) this season, and this is how I style it. I only button the top two buttons and then wear a top that's the same color. Then I paired it with a denim mini skirt and some Adidas.

I can confidently say that I've figured out my personal style, and I know what I like and what I don't like. If you had to label it, I guess it would be considered a mix of 90s minimalism with model-off-duty and a mix of feminine and boyish pieces, but I just like to call this Sky's style.

When it comes to trends, remember that you don't have to follow every single one that comes your way because when you get so caught up in the trends, you lose who you are. Once you have your own personal style, watch the trends that come your way and just pick and choose what you like. You should be picking pieces that reflect your personal style more, not constantly trying to mask your confusion about what style you love with all these trends.