There’s something happening in the world of hair — a quiet shift away from perfection. The slick, over-styled blowout has started to feel try-hard, and the overly tonged wave is giving early YouTube tutorial. What’s taking its place? Hair that looks like you didn’t touch it… but somehow still looks expensive.

It’s the kind of style that whispers instead of shouts. A soft part. A frayed end. A slept-in texture that feels both unbothered and carefully considered. Think post-swim hair at Hotel du Cap, or the kind of bend you get from tying your hair with a silk ribbon and forgetting about it. It’s a beauty moment that’s less about performance, more about mood.

The Aesthetic of Almost-Nothing

“Undone” doesn’t mean messy. It means softened. Think of hair as part of the outfit, not a finishing touch. Instead of trying to control every strand, allow for a bit of movement, asymmetry, even imperfection. The modern It Girl isn’t striving — she’s floating.

French girls have always known this. So has every model at their 7 a.m. call time. The trick is to look like you didn’t even try, even if you spent five minutes perfecting that one misplaced strand.

How to Get the Look (Without Looking Like You Tried)

• Sleep on a silk pillowcase for natural, frizz-free texture — no styling required.
• Start with your scalp. Healthy hair starts at the root, literally. Act+Acre’s Scalp Detox is a weekly ritual I swear by — it balances oil production and gives your hair that naturally lifted, undone texture. (Use code theitgirlguideofficial to soften the price.)
• Use a dry texture spray just at the crown or ends, not all over. Try Oribe Dry Texturizing Spray.
• Skip heat tools some days. Twist hair into two loose buns after a shower and let it air dry for that subtle S-curve.
• Tuck one side behind your ear. Leave the other undone. The asymmetry does all the work.

Hair as Aura, Not Armor

This is hair that suggests a life — a spontaneous coffee run, a kiss in the backseat, a day spent somewhere coastal. It’s cinematic, not contrived. You don’t need it to hold. You want it to move.

Because the modern It Girl isn’t curated — she’s composed. Effortlessly.